The take-over of 88 RUE DU RHONE  by the Swiss company MY MARACUJÁ marks a new beginning. MY MARACUJÁ is a Swiss company, founded in 2014 by Juliane and Pierre Bernheim. The company owns the brand of ethical fashion accessories MY MARACUJÁ, which under the watchful leadership of Juliane Bernheim operates in the world of ethical fashion.


A Swiss Brand

Part of My Maracujá Group, the brand stands out and opens the doors of watchmaking to a new generation with a Swiss-Made product in step with its times.


People Behind the Brand

As grandson of the famous Swiss watchmaker Raymond Weil, Pierre Bernheim combined its talent and know-how to develop the Brand.



88 RUE DU RHONE launches its new advertising campaign inspired by the Brand’s new strapline, “Born to Be Different”. Explore the different sides of yourself and release your personalities – 88 RUE DU RHONE reveals four seasonal portraits of the Brand’s ambassadors, and invites you to discover the real YOU.