People Behind the Brand
Pierre and Elie Bernheim, who were raised in the Swiss watchmaking tradition and developed a solid expertise while working for the family business, decided to make exceptional quality timepieces with refined, modern designs at accessible prices so more people could enjoy this unique luxury.
After graduating in International Business and Administration from La Haute Ecole de Gestion in Geneva, Pierre started as Brand Manager for RAYMOND WEIL in 2006. This position enabled Pierre to travel all around the world and hone all the watch business skills and know-how he needed to launch his own brand, in partnership with his brother Elie. Passionate by aviation, Pierre has a commercial pilot license and is part of the board of directors of the Annemasse and Geneva International airports.
Given his academic background and professional experience, Pierre focuses his efforts on the global business development of the 88 RUE DU RHONE brand. His in-depth knowledge of the international marketplace and his interest in worldwide distribution make Pierre just the right person to ensure the brand’s success on a global scale. In addition, his gregarious ways and ease with words make him the ideal spokesman for 88 RUE DU RHONE when dealing with commercial partners. A very hands-on man, Pierre is in his element as co-founder travelling the world and personally meeting with the brand’s key contacts.